Category Archive

In 2017, Ryan Deiss, of Digital marketer, released the conversion figure for one of their best-performing lead magnets – the Facebook Ads library. The charts showed that the lead magnet brought Digital marketer 35 859 leads in 60 days. Now, you might be wondering, why’s it that some lead magnets do well while others flop? Well, this is because, like … Read More

There are several ways to drive traffic to your lead magnet. However, Facebook Ads present a fantastic opportunity to get many leads for a small budget. However, to yield the desired result, you need to know how to set up a profitable campaign. This starts with choosing the right objective, crafting fantastic Ad copy, and setting the right budget. As … Read More

How Financial Advisors can turn more leads into appointments using existing content If you’ve watched the movie The Wolf of the Wall Street, you were probably sold on the life of Jordan Belfort and how he took his entry-level brokerage firm to the highest level. It’s no surprise that most financial advisors have taken a leaf off his cold calling … Read More

Have you ever suffered from this? You put up an informative Free guide you believe will be helpful to your readers and spend a lot of dollars to drive traffic to it. 24 hours later, your campaign is in full force and bringing in a lot of leads, possibly a 100 a day. At that moment, you’re sure this is … Read More

For a very long time, business owners defined a lead as someone who gives out contact details such as an email address in exchange for a free guide. Hence, you might hear people say “I have 1,000 leads in my email list but only 50 of those have brought from me”. This is why we’ve sought to redefine the meaning … Read More