Landing pages are web page that allows you to capture a visitor’s contact information through a form in exchange for a lead magnet.
A lead magnet is an incentive that offers value in exchange for a visitor’s contact information. It could be a free guide, an ebook, a white paper, or even just a coupon.
The goal of a landing page is to convert visitors into leads by getting them to exchange their contact information for your lead magnet.
In order to create a high-converting landing page, you need to focus on writing effective copy and designing your page in a way that will make it easy for visitors to convert.
For example, keep your landing page copy short and to the point.
The average attention span of an internet user is only 8 seconds, so you need to make sure that your copy is clear and concise.
In this article, we’ll give you some tips on how to do both.
How To Write Effective Copy For Your Landing Page.
The first step to creating a high-converting landing page is to write effective copy.
Your copy should be clear, concise, and persuasive. It should explain what the visitor will get by exchanging their contact information for your lead magnet.
It should also include a strong call-to-action (CTA) that encourages visitors to take action.
Here are a few tips for writing effective landing page copy:
1. Write A Compelling Headline.
Your headline is the first thing visitors will see when they land on your page, so it’s important to make it count.
Your headline should be clear and to the point. It should explain what your lead magnet is and what the visitor will get by claiming it.
It should also be attention-grabbing and persuasive enough to make the visitor want to learn more.
2. Write Benefit-Oriented Copy.
Your copy should focus on the benefits of your lead magnet.
What will the visitor get by claiming it? How will it help them solve their problem?
Answering these questions in your copy will convince visitors that they need your lead magnet and encourage them to take action.
3. Use Power Words.
Using persuasive “power words” in your copy can help increase conversions.
Power words are words that cause an emotional response and persuade the reader to take action.
Some examples of power words include:
- Limited time
4. Use Second Person Point Of View.
When writing your copy, it’s important to use a second-person point of view. This means using the word “you” throughout your copy.
Using the second-person point of view makes your copy more personal and relatable. It also helps the reader feel like you’re speaking directly to them, which can increase conversions.
5. Use FOMO.
FOMO, or the fear of missing out, is something that you can use to convince people to convert on your landing page.
Basically, FOMO occurs when people feel like they might miss out on something good if they don’t take action.
You can create a sense of FOMO on your landing page by including copy that creates a sense of urgency.
For example, you could use phrases like “save now” or “sale runs out at midnight”. Here’s 20 over example of FOMO which every marketer needs to know too.
6. Keep It Short And Sweet.
As we mentioned above, when it comes to landing page copy, less is more.
Your copy should be short, sweet, and to the point. Visitors should be able to quickly scan your page and understand what you’re offering and how it can help them.
If your copy is too long or convoluted, visitors will get confused and are less likely to convert.
Some things to keep in mind when writing your copy:
- Use active language.
- Keep your sentences short and to the point.
- Use emotion-evoking words.
- Focus on the benefits, not the features.
- Use images and videos to break up the text and add visual interest.
Include A Strong Call-To-Action On All Your Landing Pages.
Your call-to-action (CTA) is what tells the visitor what to do next.
It should be clear, concise, and persuasive.
Some things to keep in mind when crafting your CTA:
- Make it actionable.
- Use words like “Download,” “Sign Up,” or “Get Started.”
- Include a sense of urgency. Use words like “Now,” “Today,” or “Instant Access.”
- Use the first person. For example, “Get my free guide.”
- Keep it short and to the point.
How To Design High-Converting Landing Pages.
The second step to creating a high-converting landing page is to design it in a way that makes it easy for visitors to convert.
Things to keep in mind when designing your landing page:
- Use whitespace to break up the page and make it easy on the eyes.
- Use colors to highlight important elements and call attention to your CTA (call-to-action).
- Make sure your CTA is above the fold so visitors don’t have to scroll down to find it.
- Use a singular CTA so as not to avoid confusing visitors with too many options.
- Include a supporting image or video that reinforces your copy and highlights the value of your offer.
Tips For Optimizing Your Landing Pages For Conversions.
Once you’ve designed and written your landing page, there are a few additional things you can do to optimize it for conversions:
- Perform A/B testing to see which version of your landing page these best with visitors. Try changing things like the color of your CTA button or the position of your supporting image.
- Install analytics tracking on your page so you can see how people are interacting with it and what changes you can make to improve conversions.
- Make sure you have a thank you page set up so that visitors are redirected to, once they fill out your form. These thank you pages can include an additional offer or more information about your product or service.
Take a look at our article on 5 Tips to SkyRocket Lead Generation Conversion Rates for more ideas.
Creating high-converting landing pages is essential if you want to generate leads from your website traffic.
If you’re serious about creating landing pages that convert by offering lead magnets, you should check out OpenRead.io, a complete lead magnet solution that allows you to create irresistible lead magnets and funnels in minutes! You can sign up for a free account here.
By following the steps outlined in this article, you can create landing pages that are designed for conversions and include all the necessary elements to persuade visitors to take action.