When it comes to creating an irresistible lead magnets, there are a few things you need to keep in mind.
The first is that your lead magnet should offer real value to your ideal customers, something they can’t get anywhere else.
It should also be relevant to the products or services you offer, and tailored to the interests of your target audience.
In addition, it’s important to make sure your lead magnet is visually appealing and easy to navigate.
You may also want to consider including some bonus content or special offers in order for customers to get the most out of it.
By following these simple tips, you can create a lead magnet that will irresistibly draw in new customers!
Create Irresistible Lead Magnets with These 7 Examples!
A lead magnet is a freebie that you offer prospective customers in exchange for their email address or other contact information.
The lead magnet’s purpose is to attract people to sign up for your email list so you can sell them your products or services.
There are many different types of lead magnets that you can create, but they all have one thing in common: they need to be irresistible!
If your lead magnet isn’t intriguing or valuable enough, people won’t bother signing up for it.
That’s why it’s important to spend some time brainstorming the perfect offer for your target audience.
To help get you started, we’ve put together a list of 7 examples for creating irresistible lead magnets.
These ideas can be used as-is or customized to better fit your needs.
1. eBooks and Guides.
Offering an eBook or guide is a great way to position yourself as an expert in your industry.
This type of lead magnet provides value by teaching your readers something new or helping them solve a problem.
Plus, an eBook is easy to create and can be delivered electronically, which makes it a low-cost option.
Guides and eBooks are a great way to provide valuable content to your audience, and they can also be used as lead magnets.
In order to make your guide or eBook an effective lead magnet, there are a few things you’ll need to keep in mind.
First, it’s important to make sure that your guide or eBook is relevant to your target audience.
It should be something that they would find useful and be willing to exchange their contact information for.
Second, you’ll need to make sure that your guide or eBook is well-written and informative.
If it’s full of typos or doesn’t provide valuable information, people aren’t going to be interested in exchanging their contact information for it.
Finally, you’ll need to make sure that you promote your guide or eBook effectively.
You can do this by including a call-to-action on your site as well as your social media channels, and by sending out email marketing campaigns.
If you follow these tips, you can use guides and eBooks as powerful lead magnets to grow your business.
2. Checklists and Cheat Sheets.
Checklists and cheat sheets are popular because they’re quick and easy to consume.
They’re also incredibly useful when people need a reminder of how to do something or want to make sure they don’t forget anything important.
If you have helpful information that can be condensed into a checklist or cheat sheet, this is a great option for you.
3. Video Training Courses.
People love learning new things, and video is one of the best ways to deliver training content.
If you have expertise that you can share via video, consider creating a short course as your lead magnet.
This type of content is usually delivered in a series of videos, making it easy for people to consume bite-sized pieces of information over time.
4. Printables and Worksheets.
People love getting their hands on helpful resources that they can use in their everyday lives.
If you have any type of printable or worksheet that would be useful for your target audience, consider offering it as a lead magnet.
This could include everything from budgeting worksheets to interior design templates.
Printables and Worksheets are a great way to drive traffic to your website or blog. Not only do they provide valuable content for your readers, but they also help to build your list.
Here’s how to use Printables and Worksheets as lead magnets:
1. Choose a topic that is relevant to your niche.
2. Create a worksheet or printable that would be useful for your readers.
3. Include a call-to-action on the worksheet or printable, directing readers to your website or blog to download the resource.
4. Promote the resource on social media, in email newsletters, or on other websites and blogs.
By following these steps, you can use Printables and Worksheets as powerful lead magnets to grow your audience and build your list.
5. Discounts and Coupons.
Everyone loves getting a good deal, so discounts and coupons can be an effective way to entice people to sign up for your email list.
You can offer discounts on your products or services. You can also partner with another company to offer exclusive coupons for their products/services.
Just be sure that the discount is significant enough to warrant signing up for your email list!
6. Free Trials.
If you have a product or service that people can try before they buy, then offering a free trial is an excellent way to generate leads.
This could be anything from a free trial of your software program to a complimentary class at your gym. Just make sure it’s something that people will actually want to try!
Free trials give people the opportunity to test out what you have to offer without any risk, which makes them much more likely to sign up.
Samples are similar to free trials in that they allow possible future customers the opportunity to try out your product before committing to a purchase.
However, samples are typically smaller in size (think: beauty samples) or shorter in duration (think: 30-day trial).
If you have something physical that you can send out as a sample (and it makes sense for your business), this could be an excellent option for generating leads!
Creating an irresistible lead magnet is a great way to drive traffic to your website or blog and grow your email list.
By following the tips we’ve provided, you can create a lead magnet that will entice people to sign up for your email list.
Just be sure to choose a topic that is relevant to your niche and create a worksheet, printable, or any of the other ideas above that would be useful for your readers.
Promote the resource on social media, in email newsletters, or on other websites and blogs, and watch as your audience grows!
If you’re serious about increasing your sales, you should check out OpenRead.io, a complete lead magnet solution that allows you to create lead magnets in minutes. Give OpenRead a try for free.
For further reading on Lead Magnets, try this article “9 Types of Lead Magnets That Will Quickly Grow Your Email List” from Entrepreneur.com.